Privacy policy

Who we are

Our website address is: https://bucefal-cycles.com

Overview & objective

This privacy policy describes the personal data collected or generated (processed) when you use the BUCEFAL CYCLES website (“Site”). It also explains how your personal data is used, shared and protected, what choices you have regarding your personal data and how you can contact us.

The provider of the site and the party responsible for processing personal data collected via the site is BC industries SAS , ZA Portes des Pyrénées, 31210 Ponlat-Taillebourg, France (“we” or “us”). You can send us an e-mail at contact@bucefal-cycles.fr.

The BUCEFAL CYCLES entity responsible for processing your personal data is BUCEFAL CYCLES SA. BUCEFAL CYCLES SA is referred to as “BUCEFAL CYCLES”, “our”, “we” or “us” in this Privacy Policy.

What personal data do we collect and when?

We ask you for certain personal data in order to provide you with the products or services you request. For example, when you make purchases, contact our consumer services, request communications, create an account, participate in our events or contests, or use our website.

This personal data includes your :

  • Contact information, including name, e-mail address, telephone number and delivery/billing address.
  • Login and account information, including username, password and unique user ID.
  • Personal data, including gender, city of origin, date of birth and purchase history.
  • Payment or credit card information
  • Images, photos and videos
  • Personal preferences, including your wish list, marketing and cookie preferences.

We collect additional personal data from you in order to enable specific features of our website.

Why and how do we collect your personal data?

We use your personal data in the following ways:

To provide the site features and services you request

When you use our site, we will use your personal information to provide the product or service you requested. For example, if you make a purchase from BUCEFAL-CYCLES.com or a promotion, we will use the contact information you provide to communicate with you about the purchase or promotion. If you contact our consumer services, we will use information about you, such as delivery or payment information, or the product you purchased to help you resolve a problem or question.

To communicate information about our products and services and for other promotional purposes.

When you consent, we will send you marketing communications and news about BUCEFAL CYCLES products, services and other promotions. You may opt-out at any time after you have given your consent.

If you are an existing BUCEFAL CYCLES customer (for example, if you have placed an order with us), we may use the contact details you have provided to send you marketing communications about similar BUCEFAL CYCLES products or services where permitted by applicable law (unless you have chosen not to do so). Otherwise, we will ask for your consent to send you marketing information. We may use the information you provide as well as information from other BUCEFAL CYCLES products or services – such as your use of the BUCEFAL CYCLES website.

Operate, improve and maintain our activities, products and services.

We use the personal data you provide to operate our business. For example, when you make a purchase, we use this information for accounting, auditing and other internal functions. We may use personal data about how you use our products and services to improve your user experience and to help us diagnose technical and service problems and administer our site.

To protect our rights, property or safety or those of others

We may also use your personal data about how you use our site to prevent or detect fraud, abuse, illegal use, violations of our terms of use, and to comply with court orders, government requests or applicable laws.

For general research and analysis purposes

We use data about how our visitors use our site and services to understand customer behavior or preferences. For example, we may use information about how visitors to BUCEFAL-CYCLES.com search for and find products to better understand the best ways to organize and present product offerings in our storefront.

Other objectives

We may also use your personal data in other ways and will specifically inform you of this at the time of collection and obtain your consent if necessary.

Legal grounds

To process your personal data, we rely on certain legal grounds, depending on how you interact with our site.

When you purchase BUCEFAL CYCLES products on our site, we need your personal information to fulfill our contract with you. For example, we need your payment and contact details to deliver your order.

We also rely on other legal grounds, such as our legitimate interests as a company, to comply with a legal obligation or to protect your vital interests.

Sharing your personal data

BUCEFAL CYCLES shares :

BUCEFAL CYCLES shares your personal data with :

  • BUCEFAL CYCLES entities for the purposes and under the conditions described above.
  • Third-party service providers who process personal data on behalf of BUCEFAL CYCLES, for example to process credit cards and payments, shipments and deliveries, host, manage and maintain our data, distribute emails, perform research and analysis, manage brand and product promotions as well as administer certain services and features. When we use third-party service providers, we enter into agreements requiring them to implement appropriate technical and organizational measures to protect your personal data.
  • Other third parties to the extent necessary to: (I) comply with a governmental request, court order or applicable law; (II) prevent unlawful use of our site or violations of our site terms of use and policies; (III) defend us against third party claims; and (IV) assist in fraud prevention or investigations (e.g., counterfeiting).
  • To any other third party where you have given your consent.

We may also transfer the personal data we hold about you in the event that we sell or transfer all or part of our business or assets (including in the event of reorganization, demerger, dissolution or liquidation).

International transfers of your personal data

The personal data we collect (or process) as part of Our Site will be stored in Europe and/or France. Some of the data recipients with whom BUCEFAL CYCLES shares your personal data may be located in countries other than the country in which your personal data was originally collected. The laws of these countries may not offer the same level of data protection as the country in which you originally provided your data. Nevertheless, when we transfer your personal data to recipients in other countries, including the United States, we will protect such personal data as described in this Privacy Policy and in accordance with applicable law.

Retention of your personal data

Your personal data will be retained for as long as necessary to fulfil the purposes set out in this Privacy Policy (unless a longer retention period is required by applicable law). In general, this means that we will retain your personal data for as long as you maintain your BUCEFAL CYCLES account. For personal data related to product purchases, we retain it for a longer period in order to comply with legal obligations (such as tax and sales laws and for warranty purposes).

Your rights regarding your personal data

You have the right to request: (I) access to your personal data; (II) an electronic copy of your personal data (portability); (III) correction of your personal data if it is incomplete or inaccurate; or (IV) erasure or restriction of your personal data in certain circumstances as provided by applicable law. These rights are not absolute. Where we have obtained your consent to process your personal data, you have the right to withdraw your consent at any time.

If you would like to request a copy of your personal data or exercise any of your other rights, please contact us using the details in the “Questions and comments” section below.

Refuse direct marketing

If you have a BUCEFAL CYCLES account, you may opt-out of receiving marketing communications from BUCEFAL CYCLES by changing your preferences HERE. You can also unsubscribe by modifying your e-mail or SMS subscriptions by clicking on the unsubscribe link or by following the unsubscribe instructions included in the message.

Cookies and audience measurement

Cookies are pieces of information transmitted by our web server or third-party web servers to users’ devices, where they are stored for later retrieval. We use these cookies to enable you to use certain parts of the website and to track your activities on the website, which helps us to become familiar with your preferences, target marketing to you and improve your use of the website.

We use the following cookies:

Strictly necessary cookies: These cookies enable us to provide services that you have specifically requested. These cookies are essential to enable you to move around the website and use its features, such as access to secure areas. Without the use of these cookies, the services you have requested, such as shopping carts or electronic invoicing, cannot be provided.

Analytical or performance cookies: These cookies collect anonymous information about the pages you have visited. These cookies collect information about how visitors use a website, for example which pages visitors consult most often, how they move around our website and whether they get error messages from web pages. These cookies do not collect personally identifiable data. These cookies help us to improve the operation of our website, for example by ensuring that users can easily find what they are looking for.

Functionality cookies: These cookies remember the choices you make to improve your experience. These cookies are used to recognize you when you return to our website. They enable the website to remember the choices you make (such as your username, language or region) and to provide enhanced, more personal features, such as greeting you by name. They may also be used to remember changes you’ve made to text size, fonts and other parts of our website that you can personalize. They may also be used to provide services you have requested from us, such as watching a video or commenting on a blog. The information these cookies collect may be anonymized and cannot track your browsing activity on other websites.

Targeting or advertising cookies: These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests. These cookies record your visit to our website, the pages you have visited and the links you have followed. They are used to deliver advertising that is more relevant to you and your interests. These cookies are also placed by third parties (including advertising networks) with our authorization. These cookies remember that you have visited our website and the pages you have viewed, and this information is shared with other organizations such as advertisers and may be used to serve you advertisements on third-party websites or applications based on your online activity.

In most cases, our website can be used without cookies. However, we would like to point out that if cookies are rejected, the functionality of the website may be limited and you may not have access to certain functions. If users do not wish cookies to be stored on their computer, they are invited to deactivate the corresponding option in their browser settings. Stored cookies can be deleted in the browser settings. Cookies are not used for purposes other than those mentioned on this page.

Use of the BUCEFAL CYCLES website with third party products and services.

Our Site allows you to interact with a wide variety of other digital products and services. For example, Our Site may integrate with third-party activity tracking devices, social networks and other digital services.

If you choose to connect your BUCEFAL CYCLES account with a third-party device or account, your privacy rights on third-party platforms will be governed by their respective policies. For example, if you choose to share your BUCEFAL CYCLES activity on third-party social media platforms, the policies of those platforms govern the data that resides there.

Our Site may provide links to other (third-party) websites and apps for your convenience or information. The linked sites and apps have their own privacy notices or policies, which we strongly encourage you to review. Because we do not own or control the linked websites or apps, we are not responsible for their content, any use of the website or apps, or the privacy practices of the website or apps.

Update

We reserve the right to amend the privacy policy in order to adapt it to changes in the law or changes to the website or our data processing. However, this only applies to statements concerning data processing. If the user’s consent is required, or if the privacy policy contains provisions defining the contractual relationship with the user, changes will only be made with the user’s consent.

Users are therefore requested to keep themselves regularly informed of the content, particularly when providing other personal information.